Keen business sense

Near where I work there is a lonely little retail site a block away from a major shopping street. It is just far enough out of the way as to go largely unnoticed. For quite some time, this location was the home of a store called Love of Ganesha which sold such things as saris, scarves, random knitted hats, jewelry, and incense. It tried valiantly, but was obliged to close.

The location stood empty for several months, but we are gearing up for the grand opening of a store called Lotus Blossom, All Powerful Lotus, Healing Lotus Flower--something like that. What is remarkable is that as far as I can tell, Power of the Lotus is IDENTICAL to Love of Ganesha.

Money laundering?
Religious propoganda?
Really, really bad business plan?

You tell me.