Breathing normally

I am reading an article in Fast Company magazine about Apple. Well, about Apple, Amazon, Facebook and Google and the epic battle among them. This sentence made me laugh, "This passion for the Fab Four of business is reflected in the blogosphere's panting coverage of their every move."

Now, when people say "the blogosphere" they are not referring to me and my thoughts about, say, tea and swimming, and my five readers. Obviously. Nevertheless. It is a blog. So, let me just state for the digital record that I am not breathlessly covering anything's every move and were I, for the sake of having inexhaustible content, take it into my head to do so, I can pretty much guarantee that I wouldn't choose the "Fab Four of business."

What's more, I'll bet I'm not the only one. As it turns out, the "blogosphere" is a pretty big place.